Founded by Ana, Leire was born from years of living with sensitive skin, constant irritation, and the frustration of products that promised results but left skin feeling worse. She wanted skincare that felt different; effective, gentle, and dependable enough to use every day without second-guessing.
That belief became Leíre. Thoughtfully formulated for skin that needs comfort as much as performance, our products are designed to support healthy, resilient skin through every stage of its journey. Because we believe your skin is not a problem to fix, but something to understand, protect, and love. Love begins with Leíre.
  • Targeted

    No two skin journeys are the same. We create purposeful solutions designed to support your skin's unique needs.

  • Gentle

    We believe effective skincare should never compromise comfort. Our formulas are designed to deliver results while respecting sensitive skin.

  • Accessible

    Quality skincare should be within reach. We are committed to creating trusted products that are accessible to every Filipino.

  • Inclusive

    Skincare is for everyone. We celebrate all skin types, tones, ages, and identities because everyone deserves to feel confident in their skin.

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Meet our Founder

Ana Durana, Registered Nurse
Leire began with a nurse's story of care.
After years of working in healthcare abroad, Ana experienced firsthand the challenges of sensitive skin brought on by stress, long shifts, and sleepless nights. While living and working in Singapore during the pandemic, she pursued studies in aesthetics to better understand skin health and find solutions she could trust.
That journey led to the creation of Leire, a skincare brand built on the belief that skincare should be effective, gentle, and made with intention. Guided by the same compassion she gave her patients, Ana created Leire to help people feel confident in their skin—because we believe your skin is not a problem to fix, but something to understand, protect, and love.